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Measuring tape measuring text success How to analyze your earned media Posted on July 11, 2017

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media (e.g. website, social media profiles) and paid media (e.g. advertising). Together these three components […]


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march madness Improve Your March Madness Productivity With Big Data Posted on March 15, 2017

You’ve read the headlines: daytime basketball in March may account for billions in lost productivity. College hoops games trigger a rise in online streaming, bracketeering and health-related absences. Big data can’t solve the last problem, but it can help your employees fill out their brackets more efficiently, saving more time for TPS reports. The statisticians […]


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