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Airfoil Group - Hong Kong featured pic Some nuances to doing business in Asia Pacific Posted on May 6, 2015

Guest post from David Croasdale, Managing Director for Newell A few years ago, a major accounting firm sent out a message to all their employees saying that Fridays would now be considered dress down day. Staff would be allowed to come into work dressed smart casual. Everywhere in the world that is apart from Hong […]


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Social Media mAD-ness Posted on May 18, 2012

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current advertising and continuing to use Facebook as an area for content strategy. […]


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Five Tips for Recent PR Grads Posted on April 27, 2012

Hello slightly younger versions of us! Susie and Dave here, offering up our congratulations on being part of the graduating class of 2012. Now that you can put away your books and pens (do students still use these?), what’s next for you in the journey they call life? Since you’re reading this, odds are you’re […]


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Have You Unlocked the Potential of Your Brand? Posted on April 24, 2012

The playing field for brands has been leveled. Consumers use web, mobile and social to define brands on their own terms, ultimately transforming themselves into becoming the brand. Winning brands of today and tomorrow have only one choice – embrace and be empowered by consumer action and engagement. How can you get there? We’re sharing […]


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Back off my social media Posted on April 13, 2012

New research shows Americans hate social media promotions Social media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans hate it. In a recent blog post on Convince & Convert from social […]


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Technology, Attire and Adoration Posted on April 11, 2012

– We’ve discovered that technology allows us to succeed just as well in denim as in serge. Something subtle—but, I’m convinced, significant—has happened to our lifestyles over the past few years, something we don’t notice much until we attend religious services. Maybe it’s a difference between my Midwest upbringing and life in the South, but […]


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