Airfoil Group - NFL’s PR problem extends beyond sound protection NFL’s PR problem extends beyond sound protection Posted on January 30, 2015

Having a well-attended, anticipated media day is any publicist's dream, but for NFL PR handlers, their Super Bowl presser this week quickly became a field day. When a fan handed Seattle Seahawk Richard Sherman an iPad and asked him to watch a video, the defensive back obliged, only to be asked by NFL staffers to […]

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Get Noticed in an Overstimulated World Posted on March 20, 2014

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in your own home and how excited people […]

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Spotted! Clear signs of extra-terrestrial life on radio airwaves. Posted on May 30, 2013

  It’s been said that a fundamental human need is to “be heard,” and the same can be said for the brands we represent. Is there anything more frustrating than carefully positioning a message, and never really knowing whether it’s heard? “No,” of course, but marketers in today’s communications environment don’t have to settle for […]

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Implement Native Advertising into Your Communications Programs (#25DaysOfTech) Posted on December 18, 2012

Guest post from Gini Dietrich It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, clicking out of pop-up ads, and fast forwarding through commercials during television […]

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Couch Consumers Change Retailers’ Habits Posted on December 9, 2011

I was surprised a few weeks ago when I received a catalog from Shutterfly in the mail. Shortly following, I then received similar catalogs from Winkflash and Snapfish, all promoting holiday card printing (online, of course). Then, in my Sunday paper, I noticed a glossy ad from Amazon, which ended up coming a few weeks […]

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Tag(line) – you’re it! Branding that connects companies to customers Posted on March 23, 2011

I’m a marketing person’s dream come true.  Why?  I dig on branding, taglines, what I deem clever ad campaigns and perfectly executed, on-brand stunts.  I dig these as a consumer.  I get emotional, whimsical, motivated, intense. I live the “customer journey” (thank you, Mike Westcott) that marketers plot out on their white boards.  Thank you, […]

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