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Storyteller and data Why future marketers need to be part storyteller, part data scientist Posted on March 30, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager emphasizes, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]


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2020 Marketer Marketing success starts with a micro-focus on macro trends Posted on March 7, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical but also will incorporate larger trends that affect the world. This bigger picture view is critical to success. […]


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B The future is focused on flexibility Posted on February 23, 2017

With technological advances in the way we communicate come great advances in the way we work. Cubicle walls are falling and independent spirit is rising, but that doesn’t mean the 2020 Marketer will go it alone. Yes, the 9-5 work model will likely disappear as customers demand more instant gratification. These demands will require a […]


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Talent Workforce Why it’s important to speak the Millennial’s language Posted on February 16, 2017

Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 75.4 million, isn’t shy about wanting to change the workplace Baby Boomers helped to sculpt. We can expect to see continued changes at all levels of every organization as a direct result of Millennial impact. […]


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Kissing Frogs Stop kissing frogs – 5 key questions every marketer should ask an agency Posted on February 14, 2017

Many relationships start out blissful. All too quickly, however, that bliss can turn into apathy or even animosity. I’m not talking about romantic relationships. I’m talking about relationships between clients and their agencies. It most often happens like this: Prospective client meets agency; prospect falls for agency; prospect becomes a client; client feels abandoned; client […]


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Q4 Micro Blog 1 How to ensure your brand is telling the right story Posted on February 9, 2017

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already be on your radar (think VR) but others you don’t yet dare to […]


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