For those of us in the marketing profession, the bar is constantly being raised. Marketers are faced with a number of challenges: understanding new technologies, measuring program impact and internal stakeholders expectations for ROI. Amid all of this, standout creative is still the “killer app” for which marketing and communications are valued—and without it, solving the other problems is tougher, if not impossible. Standout campaigns move the business; and focusing your resources on them tends to solve for the other stuff.
We've created a manifesto for marketers and PR professionals who seek a fearless path to achieving differentiation for the brands with which they’re entrusted. Click on the image below to read more: