When it comes to chilling out in front of the tube, small- and midsized business owners prefer to cuddle up with a spicy drama vs. cackle with a comedy, according to primary research conducted by Airfoil.  Increasingly, the importance and influence of the small- and midsized business audience continues to increase. It’s crucial that companies understand how SMBs prefer communications to be delivered and what channels they favor.  

 

So, if you desire some SMB love, how compatible are you? Take this Airfoil Higher Thinking SMB Quiz and explore other key findings from our primary research.  Hopefully, you’ll make a better match than Liz Lemon and the Beeper King!

 

— Leah Haran