Airfoil to expand recognition of ProStores as company expands its client base
ProStores, an eBay Company that provides a full-featured customizable ecommerce solution for small- and medium-size businesses, has chosen Airfoil Public Relations as its agency of record. Airfoil, based in Southfield, Michigan and Mountain View, California provides public relations and market communications for both leading and emerging technology companies.
“We are thrilled to be working with ProStores,” said Airfoil Senior Vice President and partner Tracey Parry. “We are excited about the chance to help them implement a strategic and creative public relations campaign that will increase their brand recognition in the ecommerce world.”
ProStores selected Airfoil to develop a PR program to support the company as it builds solutions to meet increasingly sophisticated and larger merchants. Airfoil will implement a program that furthers ProStores’ business plan by helping the company engage with media, analysts and industry influencers. Additionally, Airfoil will assist ProStores with the launch of products and services that will provide ProStores’ clients with advanced ecommerce solutions to grow sales and manage their businesses more efficiently. ProStores has worked with Airfoil in the past and indicated that they chose to engage again with Airfoil because the agency understands their business and will continually bring creativity and strategic thinking to each and every campaign.
“Airfoil understands our business model, because they have great experience and success working in the ecommerce technology sector,” said ProStores Head of Marketing Lin Shearer. “We look forward to partnering with Airfoil and realizing success through our new business endeavors and media outreach.”
ProStores, an eBay Company, enables small- and medium-sized businesses to sell online through their own professional online stores, customized with their own branding and domain name. ProStores was incorporated as an eBay Company in November 2004, followed by eBay’s acquisition of Kurant’s StoreSense technology in January 2005. ProStores launched its full-service ecommerce solution to merchants in June 2005. For more information about ProStores visit www.prostores.com.
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Michigan and Mountain View, California, is an independent firm specializing in marketing communications and public relations for both emerging and technology companies. Airfoil Industry Leadership Groups serve a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency’s client solutions group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.