News

AppConext Auto Selects Airfoil to Promote Inaugural In-Vehicle Application Summit for Senior Automotive, Mobile and Technology Industry Leadership

Posted on March 5, 2014

AppConext Auto Selects Airfoil to Promote Inaugural In-Vehicle Application Summit for Senior Automotive, Mobile and Technology Industry Leadership Southfield, Mich. – March 4, 2014 – Airfoil, a marketing communications and PR firm for technology and innovation brands, announced it was selected to promote the inaugural AppConext Auto conference by conference organizers AppConext, LLC. Senior executives [...]


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Airfoil Promotes Andy Kill, Tim Wieland to Vice President Positions

Posted on February 3, 2014

  DETROIT and SILICON VALLEY, Feb. 3, 2014 – Airfoil, an integrated marketing communications firm for technology and innovation brands, has promoted Andy Kill and Tim Wieland each to vice president positions. Kill and Wieland served as account directors for the firm prior to assuming their new roles. Kill, based in the firm’s Silicon Valley [...]


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From PRWeek: M*Modal Builds Thought-Leadership Reputation

Posted on November 27, 2013

  PR Week recently ran a case study on the work that Airfoil is doing with its client, M*Modal. M*Modal provides medical transcription services, clinical-documentation technology, and speech-recognition products and selected Airfoil to develop a strategic social media plan and manage its execution.  Based on M*Modal’s objectives, Airfoil determined that efforts should be focused on [...]


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From The Bulldog Reporter: Why Your PR Campaign Needs a Brand Ambassador Program–and the 6 Crucial Steps eBay Used to Reach New Markets by Building One

Posted on November 19, 2013

  The Bulldog Reporter ran an article, “Why Your PR Campaign Needs a Brand Ambassador Program—and the 6 Crucial Steps eBay Used to Reach New Markets by Building One,” which discusses Airfoil’s award-winning eBay Parent Panel program and features insights from Account Supervisor Kali Fry, who worked closely with the program. The article highlights eBay’s [...]


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From O’Dwyer’s: PR Performance Under the Measurement Microscope

Posted on November 12, 2013

  O’Dwyer’s recently ran its November issue focused on technology. Airfoil’s Co-CEO Lisa Vallee-Smith was featured with a byline entitled, “PR performance under the measurement microscope,” discussing the need for firms to be armed with data that validates the impact PR can have.  The demand for measurement can be tied back to the rise in [...]


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Airfoil Names David Bailey EVP & GM of Silicon Valley Operations

Posted on October 31, 2013

DETROIT and SILICON VALLEY, October 30, 2013 – Airfoil, a technology public relations and marketing communications agency, has appointed David Bailey to lead its Silicon Valley operations.  Bailey joins Airfoil in a newly created position as executive vice president and general manager of the Airfoil Sunnyvale, CA office.  Most recently, Bailey was senior vice president [...]


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Airfoil Named PR Agency Partner for Brillo

Posted on October 22, 2013

Airfoil has been chosen to serve as the PR agency partner for Armaly Brands, specifically for the company’s Brillo business.  Senior Vice President of Client Services Leah Haran credits Airfoil’s win to its creative plan to differentiate Brillo in the market and position it as a challenger brand.  A team of six ‘Foilers will manage [...]


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Airfoil’s Strategy Wins 2013 Gold Hermes Creative Award for LinkedIn Product Yearbook

Posted on August 14, 2013

  SILICON VALLEY and DETROIT – August 14, 2013 – Airfoil, a technology marketing communications and public relations agency, was honored by the Association of Marketing and Communication Professionals as a winner of a 2013 Gold Hermes Creative Award for the LinkedIn Product Yearbook in the E-Communications/E-Report category. “It’s thrilling to be recognized for this [...]


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Airfoil Wins Silver Anvil for Microsoft Campaign

Posted on June 14, 2013

New York, Detroit and Silicon Valley – June 14, 2013 - Airfoil, a technology marketing communications and public relations agency, was honored last night by the prestigious Public Relations Society of America (PRSA) as a winner of the Silver Anvil Award in the Technology-Software and Services category for its representation of the Microsoft Small- and Medium-Sized [...]


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Airfoil Deepens Marketing Communications Offering with New, Diverse Talent

Posted on May 17, 2013

DETROIT and SILICON VALLEY – May 17, 2013 – Airfoil, an independent technology-focused PR and marketing communications firm, announced today the addition of six individuals to its team of award-winning communications professionals.  The hires enhance a team that has been delivering consultation and services in the increasingly critical areas of analytics, advertising, social media marketing, search [...]


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Airfoil, with offices in Detroit and the Silicon Valley, is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Nationally known technology and consumer companies we serve include Microsoft, eBay, LinkedIn and ABB.