News

Airfoil Named PRSA Silver Anvil Finalist for Microsoft SMB Campaign Excellence

Posted on March 28, 2013

Airfoil has been selected as a national finalist in the “Technology – Software & Services” category for the prestigious Public Relations Society of America Silver Anvil Award for its representation of the Microsoft Small- and Medium-Sized Business (SMB) Group’s 2012 business-to-business marketing campaign. Regarded as the “Icon of Best Public Relations Practices,” the national awards [...]


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Salary Survey 2013: Building momentum

Posted on March 15, 2013

Our own Jennifer Akoma is quoted in the March edition of PR Week, highlighting how Airfoil is looking to hire people with  non-traditional skills sets and backgrounds, to create a stronger agency. The full article can be found here. Jennifer Akoma, HR manager at Airfoil, a tech PR firm with offices in Southfield, MI, and Sunnyvale, CA, [...]


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Reality Check: Mobile

Posted on January 30, 2013

Airfoil co-CEO Janet Tyler contributed to PRSA’s PRSAY blog this week, highlighting how mobile will impact the public relations industry in 2013. Her post discusses how trends in mobile such as NFC and mobile payments are changing the consumption and shopping habits of consumers, which in turn will impact the marketing practices used to engage [...]


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Airfoil and eBay Snag Three Top Digital Awards from Bulldog Reporter

Posted on January 10, 2013

Airfoil today announced that the agency and its client, eBay, have earned three awards in the 2012 Bulldog Reporter Digital/Social PR Awards competition for excellence in online communications. All three honors recognize Airfoil’s program to support increased use of the eBay marketplace by consumer sellers. The program to inform consumer sellers of how easy eBay [...]


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The Tech Kings Discuss Connectivity and Near Field Communication (NFC)

Posted on July 26, 2012

Airfoil's resident Tech Kings, Aaron Petras and Tony Onofrio, discuss the benefits of Near Field Communication (NFC) technology. With expected sales of NFC-equipped handsets to reach 263.6 million units by 2015, connectivity will be taken to another level through the endless benefits of this user friendly interface.  To learn more watch the rest of the [...]


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8 Lessons Learned from Aurora

Posted on July 24, 2012

  Airfoil’s “Mission Control Team” is responsible for training executives and employees of client companies to communicate their mission and messages more successfully, especially during a crisis. The team devotes a significant proportion of its training program to crisis communications and prevention, frequently focused on workplace violence. Last week’s horrific events in Aurora, Col.—the largest [...]


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A Scavenger Hunt for the Roots of Today’s Culture

Posted on July 17, 2012

  In the course of their careers, public relations pros build a long list of areas they need to study—how various industries operate, differences among markets, cultural traits globally, digital devices, media preferences and processes, not to mention grammar, spelling and writing skills. But the one area that many PR practitioners—especially younger ones—fail to study [...]


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Gamification – are you ready to play?

Posted on July 11, 2012

  Are you a gamer? Traditionally, we might think gamers are teens locked away in the basement playing games like Borderlands and Call of Duty for days on end. However, the traditional view of a gamer is changing as games like Farmville and Angry Birds are played every day by mass amounts of people. Even [...]


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The Airfoil blog is à la mode, and other insights from a ‘newb’

Posted on July 9, 2012

  After learning that blogging at Airfoil was a hot trend, I knew I wanted to start contributing. I opened up a new Word doc in an attempt to start writing my first post. Immediately, I started sweating dreading the thought of my new fellow ‘foilers and other blog readers not only reading what I [...]


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Foul-Mouth Ted Stirs Ruxpin; Real Victim Snuggle, Mascots Everywhere!

Posted on July 5, 2012

Aside from surprising some parents, Ted, the movie, awakened Teddy Ruxpin from its ‘80s hibernation. Ruxpin’s creator is miffed and horrified that his bear, who promoted stories about friendship and love, now guzzles beer and swears like a sailor. I contest that it’s The Snuggle Bear from the fabric softener commercials and his creators that [...]


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Airfoil, with offices in Detroit and the Silicon Valley, is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Nationally known technology and consumer companies we serve include Microsoft, eBay, LinkedIn and ABB.