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From the blog
Jun 12, 2013 at 8:08 am
Why All Those Paper Scraps Are Driving Me Mad
I can’t believe I just spent 15 minutes trying to figure out where I stashed the unused file folders I bought six months ago. Not desktop folders, but real manila ones, with three-position tabs. I was looking for one in which to file a legal document that had been sent to me by snail mail and which I earlier had spent another five minutes searching for a specific provision. I could have scanned the document and stored it online, but that wouldn’t make the text any more searchable than it is on paper, so I went for the folder.
It’s the second time in two days that I’ve been confronted by the ghosts of processes past. Yesterday I received a health form that needed to be completed manually when the provider could have helped all of us by posting an electronic form that could be filled out online, then stored and/or emailed. I doubt my vestigial handwriting was legible at all on that cramped, officiously off-putting paper.
I’m beginning to wonder if we’ll be able to handle these…
Airfoil news
Jun 14, 2013 at 10:10 am
Airfoil Wins Silver Anvil for Microsoft Campaign
New York, Detroit and Silicon Valley - June 14, 2013 - Airfoil, a technology marketing communications and public relations agency, was honored last night by the prestigious Public Relations Society of America (PRSA) as a winner of the Silver Anvil Award in the Technology-Software and Services category for its representation of the Microsoft Small- and Medium-Sized Business (SMB) Group’s 2012 business-to-business campaign.
“We are so…