At last week’s World Business Forum from Radio City Music Hall in New York, Hasbro’s president and CEO Brian Goldner shared how he and his company decided to create the future. The company launched The Hub – a children’s network aimed to take head-on the likes of Nickelodeon, Disney Channel and Cartoon Network.

The Hub is yet another example of how major consumer brands plan to play in creating content. Content that is relevant and in demand by consumers. The Hub is a risk for Hasbro as it will and has drawn criticism from parents about being over-commercial, but so are all its competitors. 

Now, Hasbro needs to differentiate The Hub from the rest of the pack. In partnering with the Discovery brand, let’s hope they figure out how to make exciting content, that both educates, entertains and engages audiences.

— Leah Haran