Is it more important for organizations to communicate when economic times are good or bad? It’s a conversation I’ve had with many businesses, especially over the last few years as clients debate the relative value of their investments. Maybe not surprisingly, my answer is a valid “both.” However, nonprofits face a different set of communication challenges when our economy – and funding – fluctuate.

Coming off several years of downward giving trends, it’s awesome to read the recently released GivingUSA 2011 report detail positive gains in both individual and corporate giving in the last year. Great news, right? Sure, but nonprofits still have a steep hill to climb because most spend money the year after they earn it. So, when the broader economy or even, specifically, charitable giving improves, the nonprofit recovery suffers from a systematic lag. 

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