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Airfoil Group - 5 Ways to Make Your Content Marketing More Effective Give your brand lift with paid social advertising Posted on April 6, 2017

Social media is increasingly a pay-to-play space, and while that has been true for many years, it doesn’t mean brands need to break the bank to drive results. Take a look at a few of our campaigns to explore what paid social ads can do for your brand. Campaign 1: Awareness campaign for a regional B2B […]


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Consumer-Tech-2 3 lessons from National Entrepreneurship Week Posted on April 6, 2017

Throughout the calendar year, there are days, weeks or even months devoted to certain causes or groups. Such is the case for entrepreneurship. One week a year, the U.S. celebrates an important segment of the economy – entrepreneurs. This year, Airfoil supported Microsoft’s leadership role in the conversation, shining a spotlight on some of the […]


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Innovation-1 How to break out of a storytelling rut Posted on April 4, 2017

Sitting around my family’s dining room table after a Sunday dinner, my dad would launch into stories about his life; from his days with the Canadian Navy to growing up with our family that immigrated from Croatia, my siblings and I clamored for more, begging him to retell some of our favorites. He had our […]


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Storyteller and data Why future marketers need to be part storyteller, part data scientist Posted on March 30, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager emphasizes, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]


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Man chatting with chat bot on smartphone vector illustration Why Chat Bots Are Inadequate for Social Media Posted on March 21, 2017

Chatbots are nothing new – surprisingly, the technology dates to the 1950s. Chatbots in social media, however, are currently all the rage. But there are considerations to be made before overhauling your customer service efforts on social media to be trendy or because a vendor told you to. While chatbots can deliver instant information to […]


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march madness Improve Your March Madness Productivity With Big Data Posted on March 15, 2017

You’ve read the headlines: daytime basketball in March may account for billions in lost productivity. College hoops games trigger a rise in online streaming, bracketeering and health-related absences. Big data can’t solve the last problem, but it can help your employees fill out their brackets more efficiently, saving more time for TPS reports. The statisticians […]


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