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Q4 Micro Blog 1 How to ensure your brand is telling the right story Posted on February 9, 2017

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already be on your radar (think VR) but others you don’t yet dare to […]

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Electronic and paper media concept Managing a brand in the era of fake news Posted on February 2, 2017

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history as tea parties and presidential inaugurations. But its re-emergence during […]

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NewsMedia_featured 3 Major factors impacting news in the year ahead Posted on January 24, 2017

2017 is just getting under way and has already proven to be filled with interesting and sometimes frustrating challenges, for communications professionals and media alike. Due in large part to a tumultuous 2016, conversations are focusing less on the exciting innovations in the year ahead and more on the role of media, large corporations, and […]

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Celebrating Success Research and data will be key to winning in 2017 and beyond Posted on January 12, 2017

Knowing your audience is the name of the game in 2017 and beyond as marketers come to rely on data-driven insights more than ever before. Airfoil’s research and strategic planning manager shares, “While experience is a key factor that makes a communicator a champion, skipping research in the first place is risky as you are […]

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Airfoil Group - Companies that have done CES right CES Dispatch: Insights from the show floor Posted on January 6, 2017

For the tenth time in as many years, Airfoil Group is at CES, assisting clients as their products take center stage. This year, we’re onsite showing off awesome innovations from Airfoil client partners like HiMirror, XYZprinting and Airthings. I’m sharing highlights on Twitter (@GunnSh0w & @airfoilgroup) and I’m definitely geeking out a bit. Allow me to […]

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2020 Marketer In 2017 marketers need micro focus on macro trends Posted on January 5, 2017

Trendspotting is key to effective marketing. If you want your efforts to land on open ears and eyes, they need to resonate and seem familiar. The 2020 Marketer will not only recognize trends within their focused vertical, but also loop in the larger trends that affect the world. As you consider campaigns ideas, keep in […]

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