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Our answer? Create a VIP media event to lure reporters beyond the show floor and into Infusion’s technology showcase at their office:

  • Hosted 11 bloggers for a hands-on demonstration of a reimaged in-store experience for one of Infusion’s premier customers 
  • Shared experiences through blogs and social media, resulting in more than 610,000 impressions
  • Featured video of Infusion and their work within the industry on the Microsoft News Center page 

“Infusion was showcasing… an interactive wall that can provide tailored content…”
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AirFoil Group