Menu

Case Study ← Back to case studies

  • Demonstrated the power of this partnership through earned media nationally and engaged ongoing relationships with tech, business and insurance journalists, gaining 433.8M impressions
  • Secured 80+ pieces of coverage from the launch including articles in BuzzFeed, TechCrunch, VentureBeat, Fast Company, Engadget, Los Angeles Times and more.
  • Increased share of voice among insurance competitors such as State Farm and Progressive and experienced “me too” campaigns from other insurers looking to capitalize on the success of these efforts

“Uber has inked a deal with insurer Metromile that addresses a huge question mark: whether its drivers are sufficiently insured between fares.”
- Engadget

AirFoil Group