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Vine, the recently launched service that enables members of the Twitterverse to produce eternally looping six-second videos, has spawned creative cinematography that ranges from (very) brief fashion shows to animated-video baseball cards. Those who successfully pluck six meaningful seconds from the Vine app to loop forever in the Twitter database must be not only extraordinarily imaginative but also exceptional students of human nature. I mean, if first impressions of people are made within seven seconds of a real-world meeting, a Vine…

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I’ve had my Windows Phone 8 for enough months now that it’s become part of the family that lives in my pockets, along with my car and house keys, customer reward cards, manually operated comb, and wallet. I’ve even explored a few comforting apps, including a couple favorites: Sheldonisms++ (from Big Bang Theory) and Microsoft Lync mobile, pinning them to my increasingly colorful collection of home-screen live tiles.

The feature with which I’ve grown enamored, however, is Internet sharing. By tapping my Settings tile, then the Internet…

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Growing up, I wasn't the little girl who sat in her room with her dolls and stuffed animals for a tea party. In fact, I didn't even have any dolls or teddy bears.

But I did have a Talkgirl recorder, Etch A Sketch and the talking robot that asked you questions about different topics...what was his name...2-XL! It was made by Tiger. Needless to say, I was somewhat of a nerd.

I always wanted to come up with my own incredible invention that would turn me into a millionaire. My invention (hopefully some big time inventor doesn't steal my…

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One example of how extensively mobile devices have changed long-held conventions of communications is that presenters who once were disturbed by audience members texting on their phones now are worried if they don’t.

Savvy executives are happiest when thumbs are tapping on smartphones during a presentation, because active keypads indicate people are presumably tweeting, updating, commenting and/or blogging about the presenter’s content or style, thereby amplifying the message and bolstering the messenger. Proactive posts from the…

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Imagine if at birth you were given a choice to choose your language. Picture yourself as an infant, cute and brand new, with a row of shinny buttons with all the existing languages stretched out in front of you.

Being brand new, what would you want to know about your options? Would you be able to understand how your choice would shape your future? Would you later regret your choice and wish someone had helped you in your decision?

Now think about your experience with your mobile OS and how it parallels this metaphor. Do you still…

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It’s that time of year again. The air is getting warmer and the sun is staying out longer. It’s also time for March Madness…that time of the year when entire offices come together in a giant pick-em pool for office bragging rights. Everyone from your huge college basketball fan to your co-workers who don’t even own a television will get in on this game. You obviously don’t have to be an expert to win, but you also don’t want to just pick based off of colors and mascots. Unless they are really pretty colors and the mascot happens to be…

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We’re in a time of unprecedented change and complexity for the marketing profession. There is opportunity in this change. What are we talking about? The +Mobile world – a place where more than 60 percent of all internet traffic is routed over a mobile device. A place where your competitors are focusing less than 10 percent of their marketing and communications resources today. Here's what it all means:

 

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At first, most would have the inclination to be overwhelmed, but sitting and listening to ESPN analyst and Ann Arbor resident Mike Tirico speak at a recent AdCraft luncheon, you will find that more than 20 years in the announcing business has made Tirico very easy to listen to. Being in only my second week on the job at Airfoil PR, I tried my hardest to take in the experience of being thrust into an event with fellow guests carrying ESPN, CBS and FOXSports credentials, to name a few. I walked away with a fresh perspective on some of the…

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We’ve all heard of, or starred in, the horror stories: know-it-all bosses, back stabbing co-workers, evil cube mates, etc.

And let’s face it, during tough economic times, most of us are just happy to have a job – any job, and we don’t even venture to think about the possibility of having a job we really enjoy. We resign ourselves to eight hour shifts with our noses to the proverbial grindstone and pray for a paycheck.

I know that existence; I’ve lived it. So, imagine my surprise when I walked into Airfoil – a place where people were…

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eBay President and CEO John Donahoe and author and LiveOps chairman Maynard Webb recently teamed up to deliver a light-hearted, insightful and seemingly candid conversation on workplace management and behavior during a Churchill Club event. What might seem like a snooze of a topic to some was actually one of the most inspiring discussions I’ve had the privilege of hearing.

In fact, issues related to workplace behavior and management is a hot topic today. For instance, Mr. Webb said that more than 50 percent of people in the U.S. are…

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Multiple personalities welcome!

Check out our latest job openings at http://airfoilgroup.com/careers.

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If I were a Canadian, I would be proud this week. But I am not so I’ll do what all non-Canadians are doing - pass on the latest Blackberry with a polite nod. However, if I were to make a list of devices that ruled the roost from the past ten years, Blackberry would certainly make the cut. Here’s a short list of devices that will take you on a trip down memory lane of when the phone was a little less than an appendage.

iPhone 5: Arguably the most talked about device! It’s almost easier to list what this phone cannot do. I hope that one…

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In my free time, I like to imagine myself an artistic dabbler and creative experimenter. The reality is likely something 10 or 15 degrees off of that true north. But that’s ok.

However, I am constantly challenged to keep creative ideas, images, thoughts and perspectives from escaping my by-default multitasking brain. (Note to self: Might be time to take up meditation and yoga!) Additionally, when I combine my overactive imagination and the 24/7 access the interwebs provide to every niche of interests, art, words, POVs and ramblings,…

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It's official. We're going global. First up: EMEA.

Check out the video:

 

We invite you to read the full announcement of our exclusive affiliation with London-based Babel PR over on our news page.

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