SOUTHFIELD, Mich., April 20, 2010 — Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, has been named a finalist for the 2010 Silver Anvil awards presented by the Public Relations Society of America. Airfoil is among the 134 finalists for this year's award, out of a field of 823 entries.
Airfoil is a finalist in the Marketing Consumer Products/Technology category for an integrated campaign it conducted for the launch of the Parrot AR.Drone, a quadricopter controlled using an iPod touch or an iPhone.
“With more than 800 entries submitted, we are honored to be among the 134 finalists,” said Janet Tyler, Airfoil president. “Our team provides amazing results to our clients every day, and we’re proud to be recognized with this prestigious group of finalists.”
The Airfoil team created a strategic marketing communications program surrounding the Consumer Electronics Show to build mystery and drive consumer demand. The launch drove more than 600 media stories, more than 3,000 new Twitter followers, more than 1.5 million YouTube views, a nine-fold increase of Web site visitors and shocked big brands when Parrot was voted CNET’s “most exciting happening at CES”.
“The Parrot AR.Drone launch at CES was a big challenge and a major milestone for Parrot,” said Vanessa Loury, PR Director, Parrot. “It drew our company to a worldwide audience’s attention from the very first day. A well-contained and mastered communication approach was key to achieve this and is still essential now we move from prototype to retail launch.”
Established in 1946, the Public Relations Society of America’s (PRSA) Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
The Silver Anvil and Award of Excellence winners for 2010 will be chosen from the finalists and announced on June 3 at the Silver Anvil Celebration Event in New York City.
Working with Parrot in North America, Airfoil provides media relations, social media and marketing communications support for the company. Airfoil has been retained for the AR.Drone launch in North America and continues to support Parrot’s Bluetooth hands-free and designer collection product lines.
Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists. Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas.
Parrot is listed on NYSE Euronext Paris since 2006.
www.parrot.com Euronext Paris – Eurolist C: FR0004038263 – PARRO
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies. Airfoil also serves a growing roster of emerging and established clients across technology segments in consumer, enterprise, healthcare, cleantech and automotive. The agency’s client solutions group informs and accelerates clients’ public affairs, marketing communications, digital and social media, and brand strategy programs. Airfoil has been named a PRSA Silver Anvil finalist, Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.