Airfoil has been chosen to serve as the PR agency partner for Armaly Brands, specifically for the company’s Brillo business. Senior Vice President of Client Services Leah Haran credits Airfoil’s win to its creative plan to differentiate Brillo in the market and position it as a challenger brand. A team of six ‘Foilers will manage Brillo’s traditional media relations with hopes to expand its work into digital and social media to increase brand awareness.
Read more about Airfoil’s partnership with Armaly Brands in PRWeek US.
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