August 27, 2014 – Southfield, Mich. —Airfoil, a marketing and public relations firm for innovative companies, announced today that it has been recognized as one of Michigan Business & Professional Association’s (MBPA) “Metropolitan Detroit’s Best and Brightest Companies to Work For.™”

“From our earliest days and throughout the years of exciting business growth, creating a work environment that supports and celebrates our team members has been a top priority for Airfoil,” said Lisa Vallee-Smith, Airfoil co-founder and co-CEO. “It’s extremely gratifying to have this commitment to our people recognized with this award.”

According to the MBPA, only companies that distinguish themselves as having among the most thoughtful human resources approaches are awarded this honor. Award recipients will be honored at an awards luncheon hosted by the MBPA on Sept. 23, 2014 at the Detroit Marriott within the Renaissance Center.

An independent research firm evaluates each company’s entry based on key measures in various categories. They include compensation, benefits and employee solutions; employee enrichment, engagement and retention; employee education and development; recruitment, selection and orientation; employee achievement and recognition; communication and shared vision; diversity and inclusion; work-life balance; community initiatives; and strategic company performance.

The honored companies also compete for 12 elite awards, one granted for each of the above categories. Also, an overall winner that has excelled in all categories will be honored with a “Best of the Best Overall” award. The elite award winners will be revealed during the luncheon.

“We are honored to recognize the efforts of this year’s 'Best and Brightest' companies. These companies have created impressive organizational value and business results through their policies and Best Practices in human resource management,” said Jennifer Kluge, MBPA president. “This award has become a designation sought after by hundreds of Metro Detroit’s area companies and is a powerful recruitment tool in the drive to attract and retain exceptional employees.”

The Sept. 23 awards program will begin with registration, networking and an exhibit gallery at 7:30 a.m. Educational workshops will follow at 8:30 a.m. The topics of this year’s sessions will include “Managing Culture and Engagement in Rapid Growth and Changing Environment,” and “Talent Shortage – Finding and Keeping the Right Talent.” Doug Rothwell, president and CEO of Business Leaders for Michigan is this year’s keynote speaker. The luncheon and awards ceremony begin at 11 a.m.

For more information on the event, visit www.101bestandbrightest.com.

About Airfoil 

Airfoil is an independent marketing and public relations firm serving innovative companies. Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other segments of industry. The agency provides services to measure, inform and accelerate clients’ marketing communications, digital, social media and brand strategy programs. Airfoil has been honored as a Silver Anvil winner for work with Microsoft, named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil, please visit www.airfoilgroup.com or follow us at on Facebook and Twitter at @airfoilgroup.

About MBPA The Best and Brightest Companies to Work For TM

The Best and Brightest Companies to Work For TM is a program of the Michigan Business and Professional Association that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. It is presented annually in several markets including Detroit, Chicago, Atlanta, Houston, Milwaukee, San Francisco, Grand Rapids and now Nationally. Nominations are now being accepted for 2015. Visit www.101bestandbrightest.com to obtain an application.