Brand awareness campaign, microsite and account growth mark anniversary
Southfield, Mich., Oct. 4, 2010 – Airfoil Public Relations has weathered two recessions and come out on top as a nationally recognized agency specializing in public relations and marketing communications for technology companies, ranging from corporations like Microsoft, Starbucks and eBay to growing technology stars such as Altair, MobiTV and YouSendIt. Since its founding in 2000, Airfoil has helped establish and solidify its clients as leaders in their respective industries through strategic, creative communications, characterized by Airfoil’s “higher thinking” means of creating differentiation. Throughout the past ten years, Airfoil PR has maintained a steady growth rate – 22 percent average annual growth over the lifetime of the company – part of which can be attributed to the firm’s motivated work culture and its rapport with clients.
Airfoil began as a five-person technology boutique and today employs 55 staffers from its Detroit and Silicon Valley offices. It has earned awards that include industry recognition such as the 2010 PRSA Silver Anvil Award of Excellence to the 2007 Holmes Report Technology Agency of the Year.
In the past 10 years, Airfoil has helped to create brands of innovation through category creation, industry thought leadership, category leadership and brand differentiation campaigns. To share its innovation brand building expertise, Airfoil has debuted a microsite (http://www.flywithairfoil.com) that showcases best practices and points of view; the campaign is supported by direct mail, a social media campaign, and digital advertising.
“Every company aspires to innovation, but how you illustrate and discuss innovative qualities makes the difference in how others perceive your business, product or service,” said CEO Lisa Vallee-Smith. “By showcasing innovative qualities with solid examples and proof points, businesses can back up their claims to innovative greatness. From creative campaigns like flying the A.R. Parrot Drone over the heads of reporters at a technology trade show to the strategic planning that contributed to the expansion of the eBay Motors division from a novel concept to being the leader in online auto sales, Airfoil has consistently applied higher thinking concepts to every piece of work it’s done.”
An integral part of the company’s growth has been through its relationship with Microsoft, Airfoil’s longest-standing client. Microsoft has helped to solidify Airfoil as a technology brand, as well as established the company’s operational best practices.
“Throughout our decade of being at the helm of Airfoil, Lisa and I have worked with an exciting range of clients, employees and partners without whom we would not have survived,” said Airfoil President Janet Tyler. “Our continued success rests on the fact that as an agency we continuously strive to provide our clients with the strongest, most creative thinking possible and work to provide public relations lift for them as they grow their businesses.”
About Airfoil Public Relations, Inc. (http://www.airfoilpr.com)
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies. Airfoil also serves a growing roster of emerging and established clients across technology segments in consumer, enterprise, healthcare, cleantech and automotive. The agency’s client solutions group informs and accelerates clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named a PRSA Silver Anvil finalist, Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIRFOIL.